Here's your roadmap to marketing success! An update to the popular Position for Success, this practical how-to guide offers the essentials you need to build customer loyalty for your medical practice, empower your staff and plan strategically. Full of marketing tips, case studies and sample marketing plans.

Table of Contents

1. Ready: How to Keep Your Customers Coming Back
2. Understanding Your Customers
3. Back to Basics
4. Know Thyself
5. Empowering and Supporting Internal Staff
6. The Three Rs - Retreat, Research, Reorganize
7. Market: Moving Forward - by Design, Working with Referring Physicians
8. Getting the Most From Your Relationship with a Hospital or Health System
9. Marketing Guidelines
10. How Successful Practices Market
11. Marketing Resources

Appendix: Sample Marketing Materials